The Indian brokerage industry is undergoing a noticeable shift, especially for traditional full-service brokers. These stalwarts, once the go-to choice for high-net-worth individuals seeking personalized services, are now feeling the pressure from the emergence of discount brokers, who offer lower fees and user-friendly platforms.

Rather than retreating, these seasoned brokers are taking a proactive stance by diversifying their offerings to appeal to the modern investor. Here’s how they’re adapting:

Robo-advisory platforms: They’re jumping on the trend of automated investing by integrating robo-advisors into their services. These platforms use algorithms to craft tailored investment portfolios based on individual risk tolerance and goals.

Enhanced mobile apps: Recognizing the demand for convenience and accessibility, they’re revamping their mobile apps. These upgraded apps provide seamless trading, real-time market updates, and advanced features like portfolio analysis, perfect for investors on the move.

Educational content and webinars: Leveraging their expertise, they’re creating easily accessible educational content and hosting webinars. This initiative helps empower investors, especially newcomers, with the knowledge and tools needed to make sound investment decisions.

Focus on alternative assets: Some full-service brokers are expanding their horizons beyond traditional stocks and bonds. They’re offering access to alternative investment options like mutual funds, ETFs, and commodities, catering to investors looking to diversify their portfolios.

This proactive approach signifies a notable shift in the Indian brokerage landscape. By embracing innovation and catering to evolving investor needs, full-service brokers are proving their adaptability in a changing market. Whether it’s through automated investing, user-friendly apps, or educational resources, these established players are staying relevant in the digital age.