Shoonya, formerly known as Finvasia, has long been a pioneer in India’s brokerage industry, offering commission-free intraday trading for over a decade. This model earned the trust of countless retail traders, making Shoonya synonymous with affordability and simplicity. However, with its recent decision to introduce a ₹5-per-trade fee for intraday trading starting December 2, 2024, the platform is transitioning away from its zero-brokerage roots. This shift marks the end of an era for Indian traders accustomed to Shoonya’s free trading experience, pushing many to explore alternatives that uphold the zero-cost promise.

This development opens the door for m.Stock, backed by Mirae Asset, to gain significant traction in India’s trading market. As one of the few platforms still offering brokerage-free intraday trading, m.Stock is uniquely positioned to attract retail traders who value cost-efficiency. Supported by Mirae Asset’s global financial reputation, m.Stock combines reliability with affordability, making it a compelling choice for Indian traders seeking a zero-brokerage solution. Shoonya’s move to a discount brokerage structure may serve as a tipping point, driving a wave of retail account sign-ups to m.Stock from those unwilling to pay per-trade fees.

For Mirae Asset’s m.Stock, this represents a unique opportunity to capture the attention of cost-conscious traders across India. With the rising cost sensitivity among retail investors, m.Stock’s commitment to brokerage-free intraday trading could solidify its position as the go-to platform in the market. As Shoonya transitions, m.Stock has the chance to emerge as the new leader in affordable trading solutions, catering to India’s vibrant and growing community of retail traders.